Benefits Of A Small Business - 967 Words

Small-Business Preference Service-Disabled Veterans have earned the right to receive certain preferences for government contracting because they volunteered to serve their country. Congress established programs to benefit Service-Disabled Veterans, choose three programs and describe these programs. Explain how these programs benefit a small business over a large business. Small Disadvantaged Business The Small Disadvantage Business was established by Congress to provide an opportunity to businesses that are consider disadvantaged. This group has to be subject to racial or ethnic prejudice, or cultural bias. The candidates for this program have limited access to capital or credit opportunities. They have to be part of a minority ethnic group usually, Hispanic, Asian, African American, and Native American. These groups are considered to be socially disadvantaged according to the regulations. The business that is owned has to be at least fifty one percent controlled by a socially, and economic disadvantage individual. There is also an income restriction. The individual cannot have income, and property that exceeds seven hundred, and fifty thousand dollars (Business, 2001). Service-Disabled Veteran Owned Business This preference program is for was establish for veterans that have a service connected disability that was determine by the Department of Veteran Affairs the business still has to be certified as a small business, under the criteria issued by the North AmericanShow MoreRelatedThe Benefits Of A Small Business737 Words   |  3 Pagesover-saturated at the moment, there is always the opportunity of a business, speculating the opportune moment when to enter the market, by zoning, by location or by the category of consumers to whom the offer of services is addressed. Personally, I believe that the biggest scarcity what I meet at this moment is the time, being very busy, sometimes I have the impression that it needs 48 hours to have a full day, but if I were to think of a business opportunity, the first example comes from my neighborhoodRead MoreBenefits Of A Small Business Essay1582 Words   |  7 Pagesmillion people work in the grounds maintena nce industry which creates and beautiful landscapes. Among the thousands of workers and businesses that comprise the lawn care industry, two groups exist: large and small companies. Greatly profitable enterprises, as a result of their successful business strategies, customarily invest profits in the company to increase employment and diversify the selection of offered services. Consequently, as the company’s aptitude to service a larger clientele increasesRead MoreBenefits Of A Small Business2005 Words   |  9 PagesI. Executive Summary In order to finance future expansion or get past a temporary business slow down (particularly in seasonal business) it is necessary to raise working capital and that involves determining which method of financing is best; debt or equity. II. Business Challenge One of the main challenges businesses face when trying to grow is how to raise the necessary working capital to achieve the necessary growth, whether for additional employees, inventory or plant expansion, technologyRead MoreBenefits Of Social Networking On Small Business2027 Words   |  9 Pages1.What potential benefits might social networking websites offer to small business? There are so many benefits social networking websites offer to small businesses. When an individual starts a business, the main motive for starting the business is profit and to achieve that the company must be recognized, before the internet became available small business struggled to get recognition and there no proper way to make sure that their business existed but the arrival of internet changed all this exRead MoreThe Benefits Of Rural Small Business Grant1110 Words   |  5 PagesEvery state is offering what they call the rural small business grant program. This is actually available for those people who are situated in a town but dont have enough money to capitalize in having a business of their own. Fortunately the government is allotting millions of dollars in order to fund this grant. If you want to apply for a rural business loans, you need to apply for it. The process is actually simple and it takes a faster approval especially if you can fulfill the requirements.Read MoreBenefits Of Effective Protection Measures For Small Business849 Words   |  4 PagesEvery business from small to big the information security has become a risk factor which has put all business in a verse of serous risk. On this paper we will be more focused general explanation of the business need for information security, confidentiality, integrity, availability, non-repudiation, authentication, and authorization. This policy, which is listed in paper, can be mitigating denial of service (DOS), which can lead several losses in small business. Finally costs and benefits of effectiveRead MoreBenefits Of An Effective Protection Measure Essential For Small Business Essay913 Words   |  4 PagesEvery business from small to big, the information security has become a risk factor which has put all business on the verse of serious risk. In this paper, we will be more focused on general explanations of the business need for information security, confidentiality, integrity, availab ility, non-repudiation, authentication, and authorization. This policy, which is listed on paper, can be mitigating denial of service (DOS), which can lead several losses in small business. Finally, costs and benefitsRead MoreThe Benefits of E-Commerce to the Small Business Owner Essay1843 Words   |  8 Pagesof the entire business universe. E-commerce relates to that part of e-business that includes transactions that involve money. The larger concept of e-business, however, goes well beyond buying and selling items on the Internet. E-business is about using information, technology, and resources to conduct business online. The processes of marketing your goods and services to your members, e-tailing, can be compared to a store front where you display products and solicit business from othersRead MoreBenefits Of A Small Business Center At Central Piedmont Community College Essay860 Words   |  4 PagesFive years from now I see myself running a small business. Background knowledge as well as experience is needed to run a small business. To gain knowledge I will take advantage of the Small Business Center at Central Piedmont Community College. The Small Business Center provides vast resources and counseling at no cost. Counseling that is provided in the Small Business Center helps with business planning, business growth, or cash flow management. For counseling I would have to request counselingRead MoreThe Importance Of Human Resource Management Within The Business1738 Words   |  7 Pages The Importance of Human Resources in Small Business Derrick Rowley Business 224 Dennis Oden 7 June 2015 â€Æ' Abstract Within this paper you will find that HR is vital to all businesses, but can greatly affect the long-term success of a small business. Small businesses can have a difficult time finding qualified individuals to help with the production side of the business. That is why having human resource management within the business is so important. HR sets the planning process and within

International Trade FDI in India - 3285 Words

INTRODUCTION Indian market is one of the largest market with high purchasing power. Lot s of work to be done in the field of logistics supply chain management. It is not possible for Indian government alone to developed world class infrastructure and other allied facilities because of huge investment requirement . FDI in India has in a lot of ways enabled India to achieve a certain degree of financial stability, growth and development. In order to create new more jobs , FDI is the success mantra now. FDI no doubt is creating innovation in retail sector but simultaneously it may pull down the local and domestic retailers of India which is surely a concern to worry about for Indian government. It reduces the gap between farm prices†¦show more content†¦New labour-intensive Final Product Exports: There are many opportunities for host countries to become significant exporters of new labour-intensive final products, such as textiles and other consumer goods. Firms in developing countries se eking to expand their exports to world markets, however, face immense difficulties in setting up a distribution network, changes in consumer tastes, and building up a new product image. In many cases, the design, packaging, distribution, and servicing of the products are as important as being able to produce them at, or below, ruling prices in world markets. The lack of such skills constitutes a key barrier to entry into the world markets for developing country’s exporters. Labour-intensive Processes and Component Specialization within Vertically Integrated International Industries: Exports of labour-intensive goods within vertically integrated production obviously depend on the participation of TNCs. Generally, these exports are thought of as intra-firm trade, but a great part of them are arm s-length transactions between TNCs and indigenousShow MoreRelatedFdi Essay1662 Words   |  7 PagesForeign Direct Investment (FDI) and human capital formation’s have strong implications for labour demand and supply factors in developing economies through various ways like training, direct technological diffusion, innovation and imitation. Indian economy has featured rising wage inequality and demographic dividend simultaneously since the last decade. This study empirically assesses this effect in Indian manufacturing firms using unbalanced panel data for the period 2001-2015. FDI is found out to be stirringRead MoreWhy China Can Attract More FDI: A Respo nse to Competitiveness in India and China: the FDI puzzle1475 Words   |  6 Pages Why China Can Attract More FDI: A Response to Competitiveness in India and China: the FDI puzzle In 2008, a serious financial crisis swept the globe, causing many countries economies sunk in depression or recession. After four years, some emerging economies, such as China and India which are the members of the BRICS (the acronym of Brazil, Russia, India and China, which are at a similar stage of newly advanced economic development), firstly got ridRead MoreImpact of Globalization on Indian Economy1572 Words   |  7 Pagesthe cold war. The frontlines of the state with increased reliance on the market economy and renewed belief in the private capital and assets, a process of structural alteration encouraged by the studies and influences of the World Bank and other International organisations have started in many of countries. 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Greater access to developed country markets and technology transfer hold out promise improved productivity and higher livingRead MoreEnhancing Indian Fdi : Role, Prospects And Challenges Essay949 Words   |  4 PagesAbstract Title: Enhancing Indian FDI: Role, Prospects and Challenges to Nepalese Economy †¢ Author (s) name(s): Rajendra Adhikari, Arjun Kumar Baral (Ph.D) †¢ Organization of the author(s): Mechi Multiple Campus, Bhadrapur, Jhapa, Nepal; Post Graduate Campus, Biratnagar, Nepal Research Question FDI as key components of economic globalization plays prominent role in stimulating economic growth through capital formation, technology transfer and enhancing employment opportunities in the developing countriesRead MoreForeign Direct Investment As A Key Component Of Economic Globalization894 Words   |  4 Pagesand India both have liberalized foreign investment policies that would help promote FDI in Nepal (Dahal et.al. 2004). Despite significant liberalization of the foreign investment regime and the introduction of attractive investment incentives, Nepal’s achievements, both in terms of the volume of FDI and its developmental impact, failed to match national expectations (Athukorala, et.al., 2006) The country has not been able to draw on the potential technological and other contributions that FDI canRead MoreWhat Is The Market Analysis Of The U. S-India Trade?837 Words   |  4 Pagesthat the mutual U.S.-India trade grew to total over $100 billion in merchandises and services in 2016, even though there was drop in global trade volumes. The United States remained India’s leading trading affiliate, with exports of American commodities and services to India totaling $42.0 billion (up 5.8% from 2015), and imports from India totaling $72.9 billion (India - Market Overview India, 2017). 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This essay will analyze the movie and the following statement â€Å"The attraction and retention of foreign direct investment (FDI) is a complex and multifaceted activity for a number ofRead MoreIndia Super Growing Economic Power1483 Words   |  6 PagesIndia super growing economic power Submitted by: MUHAMMED FAZAL K Preface India is a new emerging economic power in the world. Though the 21st first decade saw a global level financial crisis, India didn’t wilt under its pressure due to it’s the Government’s progressive policies and full-fledged reforms. Particularly, nationalization and liberalisation were the real saviors of India from the recession. Also, the national sectors and global raid helped to maintain the economy in proper way. Read MoreTrading: Global Level1225 Words   |  5 Pagesdeveloping countries obtain a fair and adequate share of the global trade (Poolen, 2013). To this, a response to the interventions of global governments and their need or desire to intercede in third world economics must be indicated. All of which must be derived from chapter #6 #7 of Carbaugh’s discussion within the text to both support and extrapolate a conclusion (Poolen, 2013) (Carbaugh, 2011) . Developing nations’ problems, trade policy, export growth, or industrial poli cies should be addressed

Safe sky Free Essays

Flying Many people care about there safety when is comes to traveling. Do people understand how safe they really are? Airplane pilots have the responsibility and the skill to protect a great sum of people. Those who have ever flew on an airplane before have left there lives in the hands of the pilot. We will write a custom essay sample on Safe sky or any similar topic only for you Order Now You don’t always have a smooth flight and walk out complaining but at least there are no disturbances in the cabin. Pilots must be armed in the cockpit to ensure the safety of the passengers on a commercial flight. The history of airplanes has been around for centuries. It dates all the way back to the 1900’s with two brothers named Orville and Wilbur Wright. The Wright brothers worked in a bicycle shop when they got inspired to fly. They began building gliders and improving it flight by flight until it was flyable. The Wright Brothers became the first people to successfully fly a plane with a person in it. In December of 1903, the Wright brothers created the first powered plane that could fly for more than an hour (History). Airplanes have come a long way since that point; however, airplanes are still not totally safe or risk. On September 11, 2001 tragedy hit for airplanes. Hijackers hijacked multiple planes, to hit multiple targets. This could have been avoided if pilots were approved to carry firearms on airplanes. Many people insist that it wouldn’t have made a difference, and could have made the situation worse if the pilots were armed and hijackers got a hold of them. Pilots can know be armed in the cockpit on aircrafts after certain requirements are met since the tragedy that occurred on September 1 1 . The pilots were trained at a flight school in Arizona. â€Å"President Obama is quietly ending the federal firearms program, risking public safety on airlines in the name of an anti-gun ideology. The paper notes that $2 million has been diverted from training for the program, and that approval of new pilots has â€Å"stalled out. † President Obama is quietly ending the federal firearms program, risking public safety on airlines in the name of an anti-gun ideology (Valone). Since Obama’s election, pilots have told us that the approval process for letting pilots carry guns on planes slowed significantly. He is supposed to be helping the problem but making it worse. President Obama is cutting the prices in the wrong places putting peoples live at stake for a budget cut. People safety is more important. Why not cut from the TSA, who has never stopped a terrorist attack even with all the new technology they have. Many reasons exist as to why airline pilots should be armed in the cockpit, but the strongest and most sensible reason is now much responsibility is on the pilot. common stereotype is that pilots Just take off the plane, put it in autopilot, then kick back and take a nap or watch a movie. Pilots aren’t always aware of what is going on in the cabin. If there were a disturbance in the cabin and people tried to break into the cockpit pilots would be able to defend them selves and other passengers if rmed. The guns they would carry would be equipped with frangible bullets made of highly compressed, powdered alloys rather than solid lead or other metals such as those used in standard bullets. (Stark) The difference with these bullets are they wont ruin the fuselage of the airplane (body of plane). The bullets are destructive to human flesh and would tear the target up. Pilots with these bullets can protect passengers and help avoid from any terrorist attacks on planes. Pilots will also have to go through a rigorous training course in which will deputize them as Federal Flight Deck Officers. The Federal Flight Deck Officers (FFDO) program was created after the September 1 1, 2001, terrorist attacks and has since trained 12,000 pilots on how to carry weapons and defend their aircraft against an attack. These Federal Flight Deck Officers are mostly ex military. That means that they have the extra gun training due to the background in the military and also specialize in combat training. The course that pilots have to go through is tough. Pilots go through dozens of simulations and practice sessions designed to be as real as instructors can make them by going live and also interacting with a computer. Pilots have blistered trigger fingers after they shoot a total of 8,000 rounds from their semiautomatic pistol in one training simulation. They also practice striking and grappling with attackers in close quarters. The training has been done in an area comparable to the size of a phone booth, in order to simulate the cockpit’s cramped quarters. Pilots must also undergo a psychological test. Pilots in the FFDO program must place their firearms in a separate lockbox when not in the cockpit because TSA says that the pilots’ jurisdiction ends at the cockpit door. Many people that are opposed to commercial pilots being armed say that it will ust cause more of a threat. There are many concerns that have been raised about arming pilots or letting them carry guns, but armed pilots actually have a much easier Job than air marshals. An armed marshal in a crowded cabin can be attacked from any direction. He must be able to quickly identify innocent civilians from terrorists. An armed pilot only needs to deal with the people trying to force their way into the cockpit. It is also much easier to defend the cockpit rather than to have to chase the terrorist and physically capture them, as a marshal would. The terrorists an only enter the cockpit through one narrow entrance, and armed pilots have time to prepare themselves as hijackers try to break down the strengthened cockpit doors. For example, if there was a situation to where a terrorist got into a cockpit before the pilots could react the terrorist will know have a gun as a weapon compared to a plastic knife or fake bomb. (Mackett ) People also say that if a pilot was to miss a shot that the bullet can damage the fuselage of the plane and cause the plane to suffer from depressurization problems. Opponents bring up a respectable case but most of it can be fixed or proven wrong. Arming commercial pilots will make the planes safer and trustworthier. Many people also say that innocent bystanders can get hurt or killed in a result of a pilot having to use a gun in an emergency. That’s not a good reason because cops get into shootouts and very rarely do innocent bystanders get shot or killed. Also the pilots would have gone through extensive target training to prevent them from missing their target. One pilot would be fighting off the terrorist as the other fly the plane. Six percent of those who have applied for the FFDO program have not been accepted; two percent were not qualified to apply, three ercent failed the psychological evaluation, and one percent failed the background investigation Oohnson). Commercial pilots belong to one of the most respectable categories Jobs out. They are responsible for many people lives at one time. Airplane pilots should be armed because in a situation that could not be resolved it could end smoothly by a pilot. The pilots would be required to take a six week training program that would teach them techniques on how to disarm a terrorist and target training. Also the ammunition for the weapons will be made out of highly compressed powdered alloys that should shatter on harder surfaces (Stark). Commercial pilots must be armed in the cockpit to insure the safety of the passengers. The chances of an aircraft being transformed into a weapon of mass destruction are diminished similar the events of September 2001 through the dual defenses of armed pilots and fortified cockpit doors. The chances of an aircraft being transformed into a weapon of mass destruction are diminished similar the events of September 2001 through the dual defenses of armed pilots and fortified cockpit doors. How to cite Safe sky, Papers

Research Proposal Applied Business Research - Click Now

Question The purpose of this assignment is to bring together your accumulative knowledge which you have acquired throughout the semester. You will be required to submit the following in order to successfully complete this assessment: Complete the below Research Proposal Form , see pp. 3-4 (20% of the overall grade). Professional appearance guidelines Adhere to APA 6.0 referencing style; Print on only one side of the page; Text should be 1.5 spacing; 12 point font. Answer: 1. Introduction Customers are the lifeblood of any business and thus meeting their requirements and making sure their satisfaction level is highly imperative. Therefore, it can be stated that analyzing the significance of customer loyalty is one of the discussed topics of the present day scenario, especially in the service sector and thus this particular research topic has been selected (Baumann, Elliott Burton, 2012). Muthoot Finance has been selected as the target organization and it is expected that this particular research work would be a source of sound secondary research work to the future researchers. Therefore, selection of this research topic considering the nature of present day scenario is justified enough. 2. Background of the study Several academicians have done research on the importance of customer loyalty, as in the era of strong competition; gaining faith of the customers has become one of the powerful aspects. Therefore, it is regardless to say that there exists a vast span of research in this specified area, especially when the field is service sector. Benoit and Van den Poel (2012) have stated that while gaining new customers is highly necessary, at the same time, it is required to retain the existing customers as well as giving extra attention to make the customers loyal, as the loyal customers play vital role in ensuring business sustainability (Chen, 2012). Literature review has tried to analyze several aspects of customer loyalty from some alternatives. After going through the already done research papers, peer reviewed articles, it has been summarized that there is no avoiding of this fact that in order to gain competitive advantage and sustainability in company operation, every organization is required to have loyal and repeat consumers. However, it can be stated that these customers are the ones who keep the lights on and the doors open and are most likely to advocate for the brand. In the present marketing scenario, customer loyalty is the new currency and that is why it is significant enough to provide the customers positive buying experience across all the channels throughout the time (Jahanshani et al., 2014). The research questions have been prepared based on the requirements of the research variable, i.e. customer loyalty. The research questions have been designed in such a way that the requirements are properly fulfilled with special emphasis on Muthoot Finance. Therefore, these research questions have been properly designed and the selections of these research questions are justified as well. 3. Research questions The research questions have been mentioned here in details: How to line up customer satisfaction and trust along with corporate reputation with the help of customer loyalty programs? Why loyalty factors are significant in effectively managing customer loyalty for the specified organization for a long time in future? What are those magic factors that the customers generally look into an organization for being mentally attached? How can these factors might affect the loyalty function of Muthhot Finance? 4. Research Design In research design, the researchers interpret the results of data analysis depending on the objectives as well as the motive of the study. Among exploratory, explanatory and analytical research design, in this particular research work, analytical research design has been taken into consideration, judging the nature of the this research design (Bergh Ketchen, 2011). 4.1 Methods of data collection The data collection method takes into account the primary and the secondary data gathering, where emphasis would be shed on the primary data collection procedure for the present research work. This particular research work is based on customer loyalty and thus the involvement of the customers is highly necessary for the purpose of data analysis (Morgan, 2012). The customers are expected to state the reasons for selection of the Muthoot finance over the other organizations in the industry and at the same time prefer to rely on the same brand and refer others as well. This is the main reason behind the selection of the primary data collection approach and on the other hand, it can be stated that the primary data is collected directly from the respondents, which ensures transparency (Brannen, 2012). 4.2 Sampling techniques As this research work required gathering primary data, sampling is highly necessary procedure to select the respondents for carrying out the survey work. Sampling procedure refers towards the selection of proper entrant for the research work, so that relevant data can be gathered through the data gathering manner (Hanson Grimmer, 2012). These two basic sampling techniques are the probability sampling technique and the non-probability sampling technique. In this research work, non-probability sampling technique has been taken into consideration considering the nature of this research work. Ellis and Levy (2012) have stated that convenient sample is mostly used to decrease the divergence of answers composed from the applicants in case of the main data collection. 4.3 Number of participants involved and the justification for the selection For this specific research work, 75 customers of Muthoot Finance have been taken into consideration, as they are directly linked with the organization. As the size of sample is larger than usual, the convenient sampling technique is appropriate in order to reduce the amount of deviation of responses. Besides, 3 executive managers have been interviewed for gaining qualitative data. 4.4 Place of conducting the research work For the convenience of the research work, online survey questionnaire has been distributed among 75 customers of Muthoot Finance. Apart from that, for the managers, telephonic interview has been conducted for their convenience. 4.5 Methods of data analyzes used in this research work The quantitative research answers gathered from the customers of Muthhot Finance has been analyzed with the help of graphical representation like charts, bars and tables. In order to analyze the qualitative data, transcripts of the managers have been prepared and this has helped to understand the answers properly (Hanson Grimmer, 2012). 5. Project Implications It can be stated that this specific research work would be beneficial for those future researchers, who have been planning to conduct further studies on this research topic. This research work might become one of the sources of secondary research works to those people (Ellis Levy, 2012). Apart from that, this research might help the organization, i.e. Muthoot Finance for enhancing their present performance. This research work is based on the primary data collection procedure and thus the transparency of this research paper is high. Therefore, this research paper is beneficial from several angles. This research paper would be published online and thus, several people would get the chance to go through this research paper. However, it can be stated that, if the customers of Muthoot Finance want to get this research paper, they can get this report easily. This research paper would enable the customers to explore some different aspects of this organization (Morgan, 2012). If the research findings are positive, more number of customers would get attracted towards this organization. This would help the organization to get more number of loyal customers who would enable the sustainability of this organization in the long run. 6. Ethical approval Ethical approval is mandatory to be pursued in case of conducting the research work in a very systematic manner. No respondents would be forced to take part in the research work and at the same time, they must not be influenced in any way, as biasness might hamper the research result (Morgan, 2012). As per the Data Protection Act of 1998, no respondents are allowed to force and at the same time, the survey answers of the individuals would not be published anywhere without their consent. All information is required to keep confidential and proper referencing style has to be used in the entire research work (Morgan, 2012). 7. Own learning After completing the entire research work, it can be stated that I have learnt the through procedure of conducting a research work. From the research works of the eminent professors, I have learnt that customer loyalty is one of the significant aspects of any of the organization, as the sustainability of the business largely depends on these types of the customers. Apart from that, I must say that conducting the survey and analyzing the results was the most appropriate and interesting part to me at the time of conducting the research work. This research paper has helped me to grow deep knowledge about the research topic and this would help me in future to conduct further research works. However, at the time of conducting the research work, I faced some issues. The entire research paper is depending on primary data and this is one of the strong limitations. Apart from that, customer loyalty again is a limitation that hampers in gathering authentic data. I have found that loyal custome rs might provide fake data in order to hide the flaws or they must emphasis on the positive sides and this might hamper the research works. Moreover, it was tough to convene the managers for the telephonic interview and thus it was one of the research limitations at the time of conducting the research work. References Baumann, C., Elliott, G., Burton, S. (2012). Modeling customer satisfaction and loyalty: survey data versus data mining.Journal of Services Marketing,26(3), 148-157. Benoit, D. F., Van den Poel, D. (2012). Improving customer retention in financial services using kinship network information.Expert Systems with Applications,39(13), 11435-11442. Bergh, D. Ketchen, D. J. (2011). Research methodology in Strategy and Management, 1st ed. Bingley: Emerald Group Publishing Ltd. Brannen, J. (2012). Prologue, mixed methods for novice researchers: reflections and themes, International Journal of Multiple Research Approaches, 3(1), 812. Chen, S. C. (2012). The customer satisfactionloyalty relation in an interactive e-service setting: The mediators.Journal of Retailing and Consumer Services,19(2), 202-210. Chu, P. Y., Lee, G. Y., Chao, Y. (2012). Service quality, customer satisfaction, customer trust, and loyalty in an e-banking context.Social Behavior and Personality: an international journal,40(8), 1271-1283. Ellis, T. Levy, Y. (2012). Towards a guide for novice researchers on research methodology: Review and proposed methods, Issues in Informing Science and Information Technology, 6, 323-337. Hanson, D., Grimmer, M. (2012). The mix of qualitative and quantitative research Harrison, R. L. and Reilly, T. M. (2011) "Mixed methods designs in marketing research", Qualitative Market Research: an International Journal, 14(1), pp. 7 26 Jahanshani, A. A., Hajizadeh, G. M. A., Mirdhamadi, S. A., Nawaser, K., Khaksar, S. M. S. (2014). Study the effects of customer service and product quality on customer satisfaction and loyalty. Johnson, M. D., Herrmann, A., Huber, F., Gustafsson, A. (Eds.). (2012).Customer retention in the automotive industry: quality, satisfaction and loyalty. Springer Science Business Media. Morgan, D. L. (2012) Paradigms lost and pragmatism regained: methodological implications of combining qualitative and quantitative methods, Journal of Mixed Methods Research, 1(1), pp. 48-76.