The Serpents Tale Monologue Essay Example For Students

The Serpents Tale Monologue Essay A monologue from the play by Leonid Andreyev We will write a custom essay on The Serpents Tale Monologue specifically for you for only $16.38 $13.9/page Order now WOMAN: Shhh! Shhh! Shhh! Come closer. Look into my eyes! I always was a fascinating creature, you know. Tender, sensitive, thoughtful. I was wise beyond my years. And so flexible in the writhing of my graceful body. It will give you pleasure to watch me dance—will it not? Shall I dance for you? Shall I coil up into a ring? Shall I flash my scales and wind myself around? Shall I clasp you to my steel body in a gentle, cold embrace? One of many! One of many! Shhh! Shhh! Look into my eyes! Why do you look away? Don’t you like my writhing and my straight, piercing gaze? Come closer. Come. Do you see my teeth? My white, sharp, enchanting little teeth? I used to bite when I kissed, you know. Not painfully, no—just a nibble. A tender caress. I would bite until the first bright drops of blood appeared, until a cry came forth which sounded like the tinkling of a bell. It was very pleasant—do not think otherwise; if my little bite was unwelcome, those whom I kissed would not have come back for more—would they? And they did come back! They came as if drawn by some irresistible force—by the pull of the moon! They could not help themselves! And I kissed them many times! It is only now that I can kiss but once—how sad—only once! One kiss for each—how little that is for a loving heart, for a sensitive soul, striving for a perfect union! But it is only I, the sad one, who kiss but once, and must seek love again—my lover knows no other love after mine: to him my one, tender, nuptial kiss is binding and eternal. I will not deceive you. Be patient, and when my story is ended—I will kiss you too. I love you. Look into my eyes. Is it not true that my eyes are magnificent and enchanting? Have you ever seen such a firm look, a straight look? It is steadfast, like steel forced against your heart. I look ahead and sway myself, I look and I enchant; in my green eyes I gather your fear, your loving, fatigued, submissive longing. Come closer. I am a queen now and you cannot fail to see my beauty; look into my pupil; I will narrow and widen it, and give it a peculiar glitter—the twinkling of a star at night, the playfulness of all precious stones—of diamonds, of green emeralds, of yellowish topaz, of blood-red rubies. Look into my eyes: It is I, the queen—I am crowning myself, and that which is glittering, burning and glowing—that robs you of your reason, your freedom and your life—it is poison. It is a drop of my venom. But I warned you—did I not? How has this happened? I cannot say. I bear you no ill-will—you nor the others. One of many! I love you. Do not laugh. If you do, I shall be cross. I shall not give myself to you. And I want to open my heart, my sensitive heart, I want to share with you everything, my whole being, my essence! I want you to understand my suffering. I want a consort, an equal, a perfect union but it is not possible. All my efforts are in vain—I am alone. I will always be alone. My first and final kiss is full of rippling sorrow—and the one I love is not here, and I must seek love again, and tell my tale from the beginning, if only to hear a familiar voice—my heart cannot bare itself, and the poison torments me and my head grows heavier. Am I not beautiful in my despair? Come closer. I am almost ready to kiss you. Even now, I can taste the venom. I am preparing it for you. I am a queen! In this tiny drop, I carry death unto the living, and my kingdom is limitless, even as grief is limitless, even as death is limitless. I am a queen! My look is inexorable. My dance is terrible! I am beautiful! One of many! One of many! Look into my eyes. Do you see in them anything frightening—a terrible glimmer and a flash? Do you feel fear? Do the rays of my crown blind your eyes? Are you petrified? Are you lost? I shall soon dance my last dance—do not fall. I shall coil into rings, I shall flash my scales dimly, and I shall clasp my steel body to you in a gentle, cold embrace. Here I am! Accept my only kiss, my nuptial kiss—it is the deadly grief of all oppressed lives. One of many! One of many! I love you. Die!

Steric Hyndrance Effects on Esters essays

Steric Hyndrance Effects on Esters essays Electronegative and Steric Hindrance Effects on Synthesized Esters Esters are made when an acid and an alcohol are mixed. The reaction causes the oxygen and hydrogen atoms to pair off, forming H20, leaving the rest of the compound to form the ester. The theory is that if a more electronegative element was added to the compound, it could increase the electronegativity in the whole molecule, and the ester could form more rapidly. The idea is that if you use a 3bromo1propanol alcohol mixed with ethanoic acid, the bromine should create enough electronegativity so that the ester would form with more quantity and speed. This should effect the formation more than steric hindrance because the bromine is attached to the third carbon, hence all the movement from steric hindrance shouldnt cause bulkiness. Bromine is used because it is a very electronegative atom and should act as a catalyst by speeding up the reaction rate. Synthesis of 3-bromopropyl acetate: 3- Bromo-1-propanol(11g, 117mmol) was added to two molar equivalents of ethanoic acid (13.992g, 233.2mmol). 3 drops of H2SO4 was added per every gram of the alcohol. It was refluxed for 30 minutes and allowed to cool overnight. The room temperature mixture was placed into a seperation funnel, where it was rinsed twice with distilled H2O, discarding as much of the aqueous layer as possible. It was then rinsed with 15 to 20 mL of NaHCO3 letting the pressure buildup escape at routine intervals until there was no more excessive pressure. This aqeous layer was tested with lithmus paper and was decided to be neutral. It was rinsed again with distilled H2O, and once again with the NaHCO3. It was then dried over 1.78g of MgSO4. The mixture was distilled and was discovered to have an 82% yield. Density of 1.489715, and a b.p. of 105.5C (literature 8027). NMR (CDCl3,300MgHz) 2.07797ppm (s,3H,CH3), 2. ...

Why is the UK the TOP Destination for Foreign Direct Investment (FDI) Essay

Why is the UK the TOP Destination for Foreign Direct Investment (FDI) in the European Union - Essay Example The United States yet maintains to be the forerunner amongst the investors into the UK alongside Germany, Japan, India and France. The recently published World Investment Report, nowadays by the â€Å"UNCTAD† (Green 2011) illustrates that the UK is one of the most favored nations for FDI in European Union and third globally. According to the report published by UNCTAD, the stock of FDI in the United Kingdom is $US 1,086 billion of FDI stock. This report strengthens the position of the UK as one of the most attractive business destinations of the world. Susan Haird, acting CEO of UK Trade & Investment talking about this report said that this report strengthens the attractiveness of UK’s Foreign Direct Investment. Significant potential future Foreign Direct Investment gains are likely from further incorporation, particularly subsequent successful liberalization of services organizations. The long-term FDI cost of withdrawal would be significant. EU Impact on UK FDI: UK ha s been capable to attract comparatively more FDI than a number of other European financial systems as a consequence of market incorporation. As a percentage of GDP the UK also catch the attentions of more FDI than the United State. UK Trade & Investment has played a significant role in promoting UK as an attractive FDI location to the overseas investors and to come them to the UK for investment. â€Å"Worldwide, most FDI is between Organization for Economic Co-operation and Development (OECD) countries. The USA accounts for just under a quarter of global FDI, outward and inward† (Milne 1999). Worldwide, the United Kingdom is the second largest outward depositor and the third largest receiver of inward investment. In the year of1998 and 1999 outward British Foreign Direct Investment was alike in value to outward United State Foreign Direct Investment. The UK, with stretchy labor marketplaces and a tradition of physically powerful incorporation into worldwide FDI flows would be well-placed to catch the attention of an important share of future FDI flows, mainly in high- efficiency knowledge- rigorous businesses. The World Investment Report demonstrates that, the UK has outperformed a declining European marketplace, the share of UK’s FDI stock enlarged â€Å"while the overall stock of FDI in Europe declined to $7,614 billion from $7,951 billion† (UK is Europe’s Top Destination for Foreign Direct Inward Investment 2011) in the year of 2009 and that in the European Union fell to $6,890 from $7,296 in the year of 2009. According to the report, 46% of the investors are faithful to the United Kingdom, which helped attracting repeat business. Now, it is very much necessary for the government of UK to focus more on attracting new shareholders from BRICs. Infrastructure and Technology, quality of life and constant financial environment, customs and language are cited as the key characteristics that made the UK more attractive for the investors . â€Å"The UK attracted 728 FDI projects in 2010, up 7% on 2009, compared with 562 projects in France and 560 in Germany — whose projects rose by 34%, bolstered by its position as the number one location for Chinese investment.† (Destination UK: Sustaining Success in the New Economy 2011). This denotes that since in the year of 2004, the UK has been chosen as the site of choice for around one in five of every investment announcements crossways Europe. Why UK has been Successful in FDI: FDI brings various advantages to the UK financial system such as rising employment and productivity, inspiring competition, and rising efficiency.

E-commerce managent Essay Example | Topics and Well Written Essays - 2000 words

E-commerce managent - Essay Example Now, â€Å"E-commerce is the function of creating exchange i.e., buying and selling over digital media† (Kalakota and Robinson 1999). Once it was interchangeable in meaning with e-business. Now, the term e-commerce has come of age by not just exchanging business but beyond that – comprising e-marketing, e-franchising, e-mailing and much more. Corporate success has to be essentially a strategic application based on entrepreneurial principles. Traditionally, strategy was formulated and implemented on Solution-Based Logic. Senior members of companies used to spend days in suggesting strategies to increase profits. Strategies suggested by board members served personal interest more than real work, questioning and ridiculing others’ ideas. All members had different perspectives of evaluating the proposed strategy. It was an amalgam of conflicting strategies, where finding a consensus was just a formality. Politics played a major role in zeroing on a strategy. Customer satisfaction on adopting a strategy based on traditional method was not beyond 5% to 15% better than earlier solutions. (Anthony, 1999) Advanced strategy, on the other hand, involves thinking process applied at senior level, called Outcome-Based Logic. It provides solutions, satisfying 80% more customers than the earlier solutions, performing ten times better than traditional strategies. Due to the fast changing IT environment, advanced business strategy needs to be formulated to convert new opportunities and add value to turn corporate investment into appealing propositions, remaining in the competition by providing durable benefits to business units. The fast pace of technological development has changed the ways of doing business on the global platform. The World Wide Web has changed the strategic mindset of companies to exploit the vast market potential, earlier unavailable. The major challenge of this dynamic business world is to run durable profit-earning

Humanities modern movements Term Paper Example | Topics and Well Written Essays - 500 words

Humanities modern movements - Term Paper Example The specific issue of gender, according to the authors, has begun to give new and added focus on the role of women. Archaeological research into gender varies from an emphasis on class and occupation to an interest into the ways in which the meaning of gender has evolved over time. As well, the authors point to a rise in biographies being written about female archaeologists as evidence that the field has begun to change. Interestingly the authors of the article claim that there is a correlation between research into gender inequities and work-place inequities within the field of archaeology itself. The idea that the field is sexist has, in their opinion, given rise to the increased interest and study into questions of gender. Concerning methodology, and its relation to an â€Å"engendered archaeology,† the issue of gender as a social construct is put into perspective. According to the authors, gender has always been viewed as a social construct, though in varying degrees and depending on the given scholar. In their view, a gender-based archaeology would first and foremost seek to challenge any and all â€Å"starting assumptions† relating to the issue of gender in human history (Conkey 1997, 411). The issue of gender would be interpreted as it relates to human-constructed reality and the material foundations of that same reality. By relating it to feminist thought, gender-based archaeology is able to show the areas where gender studies shed light: methodology, research, and intra-professional issues (hiring of archaeologists, male-female relations within departments, etc.). Most of all, they wish to show how a feminist archaeology might better approach â€Å"gender† than traditional a rchaeology. A parallel movement has been feminism in general, one which is partially derived from the humanistic belief that all humans deserve freedom and dignity, women

Micro Marketing Environmental Forces

Micro Marketing Environmental Forces The LG 60PK250 Plasma HDTV was launched less than a year ago and is currently within its growth stage. To continue its growth process, a differentiated marketing strategy has been implemented in which the company should make use of annual holidays such as Christmas and Wimbledon for advertising campaigns. Moreover, a marketing strategy change has been recommended for the next 12 months that involves achieving a wider distribution network. This will be done by not only focusing on retailing outlets but also focusing on expansion into supermarkets such as Tesco with the use of competitive pricing strategies. Introduction LG electronics is a consumer electronics company that was founded in 1958 as GoldStar (LG, 2010). They product Koreas first ever consumer radios, TVs refrigerators, washing machines and air conditioners and were renamed as LG Electronics in 1995 (LG, 2010). Since then LG has become one of the leading electronic brands through continuous innovative product development, evolving technologies and their easy going ethos of making our customers lives better and easier-happier, even through increased functionality and fun (LG, 2010). LG was the company that produced the worlds first 60-inch plasma TV in 1998 (LG, 2010). The LG 60PK250 60 Full HD Plasma TV was launched in March 2010. Although it is a relatively new product with a well-established brand name and company, it is a plasma screen television and an appropriate marketing strategy will need to be applied in order to ensure the success of the product and prolong its life cycle. The report will analyse the internal and external marketing environment of the television industry within the UK by focusing on what makes up the internal and external environment, LGs main competitors and consumer buyer behaviour. It will use relevant theories and concepts to assess different aspects of the market and from this an appropriate marketing mix for the next 12 months will we developed and recommended to try and ensure success of the Television within the UK television industry. Macro marketing environmental forces Marketing Environment Organizations can succeed if they match their products and services to the marketing environment. A companys marketing environment consists of the actors and forces outside marketing that affect marketing managements ability to develop and maintain successful transactions with its target consumers (Kotler et al. 2001, p. 116). The Marketing environment is made up of the Micro Environment and Macro Environment. Micro marketing environmental forces Political Buyers Economic and competitive Competitors The business Legal Company Suppliers Customer Marketing interme- Techno- logical Publics diaries Regulatory Societal/Green (Adapted from Dibb et al., 2006, p. 90) Micro environment The micro environment comprises all those individuals and organizations that affect the operation of a business on a day-to-day basis (CIM, 2002). Below are all the areas that make up the marketing environment applied to LG. Customers In order to generate profit, it is necessary to create a customer (CIM, 2002). It is important to predict what customers will require rather than wait and follow them. To create products and services that not only meet customers needs but also benefit them is of high importance. LG Electronics is one of the worlds largest electronics manufacturers, producing a large variety of consumer electronics and IT products. They strive to improve their customers lives with intelligent products, intuitive functionality and excellent performance. LGs customers take pride in owning an object of excellence and take comfort in knowing theyve made a smart, informed purchase, every time (LG, 2010). LG keeps close relationships with its customers in more than 180 countries through the four basic elements: values, promise, benefits, and personality. Based on a principle of creating value for customers, LG Electronics is safely providing products that customers want, offering differentiated services, and protecting customer information (LG, 2010). Source: LG, 2010 (See appendix 4 for details) Competitors A successful company is one that provides greater customer value and satisfaction than its competitors. LG has some top direct competitors like Sony, Samsung, Philips, Panasonic or Sharp. However, the Group, with its new topic Worlds only maintain nutrition television and declaration as digitally yours to express to the consumers that it majorly addresses the consumer obligation and make things simpler to them, has become a very mighty business in the television commerce in the present years. Consumer approval has been the centred topic from the development stage to the maturity stage and augmented product: 5 year warranty time span and productive after sales service along with call centres are provided by the Group might also be the reason why competitors could not trounce LG in periods of sales for many years. LG also has some indirect competitors that can damage, to a degree, its television market such as internet, PS series, or high tech products like the I-phone, I-pad, etc. Intermediaries are organizations that help a company promote, sell and distribution its products to target customers. They can be wholesalers, retailers, distribution firms, marketing agencies, or financial intermediaries. Effective intermediaries, is crucial for a firms marketing success. Televisions, from LGs agency located at Noida, are dispatched to the local agency dealer, and then to the consumers. However, the Group values a selective circulation convention where products drop into the hands of only couple of intermediaries, not one or all. This assists the business in having a good market treatment with more command and less cost than those of intensive distribution. Suppliers are the key component in transformation of materials to final products and services. It is important to review how suppliers, manufacturers and intermediaries co-operate with each other. LG establishes the win win management with its business partners in which LG has always been trying to grow alongside its suppliers by strengthening their competitiveness. Still, it re-established its strategic direction for purchasing and refurbished its support division for suppliers to effectively deal with the recent economic crisis as any responsible business partner would do in a similar situation (LG, 2010). Importantly, LG is committed to the Eco Supply Chain to develop eco-products under the Green program. It is operated in coordination with partner firms who supply parts, raw materials, and other materials to establish themselves as environmentally friendly companies. The television LG 60PK250 60 Full HD Plasma is an eco-design that shows harmonized cooperation between LG and its suppliers, in which resource consumption is reduced, components are recyclable, and safe materials are facilitated (See appendix 3 for details). Shareholders are the ones who have supported, are currently supporting, or may support the organization in the future (Palmer, 2009, p.45). They provide funds to the firm to finance its financial and non financial performance. LG has experienced a consecutive increase in investment by domestic investors between 2005 2008, while investment by foreigners has decreased and investment by the Group remains sustainable. LGs Shareholder Composition Source: LG, 2010 (See appendix 1 for details) Employees are involved in a companys marketing plans, in which groups of people must be taken into consideration: top managers, finance staffs, RD staffs, purchasing staffs, or manufacturing and accounting staffs. On the way to Great Company, Great People, LG believes that only great people can create a great company. LGs workplace is the space of solidarity, creativity, and freedom. LG strives for greatness in what it has recognized as People Leadership which concerns with market dominance achieved by selecting and nurturing talented team players able to internalize and execute innovation across the board (LG, 2010). (See appendix 2 for details) Macro EnvironmentThe macro environment, also known as the external environment, comprises general trends and forces which may not immediately affect the relationships that a company has with its customers, suppliers, and intermediaries, but sooner or later, as this environment changes, these trends and forces will alter the nature of such micro level relationships (Palmer, 2009, p.51). The macro environment is beyond the control of the marketers, but it is evaluated to help a company make decisions and plans. Macro environment could be divided into a set of subject areas frequently used in the UK SLEPT: Socio cultural environment Legal environment Economic environment Political environment Technological environment SLEPT Analysis(CIM, 2002) Socio cultural environment: is fundamental to a businesss operation in a specific community. It is crucial for a company to keep up with the changing needs of customers. Demographic environment Demography is the study of populations in terms of their size and characteristics. (Palmer, 2002, p. 59) We can sub-divide the demographic environment into following categories: Population size and growth trends Age sex structure Changing family Number of educated people Increasing diversity The TV LG 60PK250 60 Full HD Plasma is a high tech innovation with eco design, which can be listed as one of LGs prides. It might be an ideal product for young age groups who are focused on style and dominant features, or for older age groups who are interested in energy saving functionality. The TV can also attract both males and females who are looking for bigger screen size, better picture quality, and digital ready TV. LG might expect the highest sale of this TV to be to households who have children aged 5-9, or households with family size 5+ (Mintel, 2009). However, the Group should never look for a higher sale of this model compared with that of LCD TV because LCD TV is always likely to be the first choice for all ages, sex, or occupations. Cultural changes Cultural environment is made up of institutions and factors that affect each societys values, attitudes, perception, behaviours, and so on. Marketers must be aware of cultural influences and changes across societies in order to renew the firm and adapt to the changing needs of customers. Some culture groups should be considered within a society: ethnic and racial cultures, religious cultures and classes (CIM, 2002). Cultural values are always important and highly appreciated in a society. Shifts in cultural values during years will lead to a change in customers philosophy of life, and then result in consumption habits. Nowadays, changes in audio-visual culture have resulted in differences in buyer behaviour. The TV LG 60PK250 Full HD Plasma is an evidence for a shift from basic need to self esteem need of consumers. LG TVs with reputation, high technology and high quality are always every customers desire. However, they are most preferred by high socio economic groups. It is the development of society that situates LG in the competition against other celebrated brands in which its products need to have competitive advantages to survive in the changing and challenging market. Social trends Social changes involve changes in the nature, attitudes and habits of society. Social changes are continually happening, and trends can be identified (CIM, 2002). Rising living standards: higher incomes, proper and developed services in recent time can result in higher expenditure, wider ownership of luxury products like LG 60PK250 60 Full HD Societys attitude to business: LG always strives to be consistent and systematic in full scale implementation of social activities on raising environmental awareness, alleviating global famine and combating infectious diseases. Fundraising and volunteer work are the key points of the Groups goals and operation system. The workforce: high skilled labours are needed for not only LG but also other manufacturers in the macro economy. Besides, there have been changes from manual jobs to an increasing intellectual employment. LG has a vision of expected core capabilities of its employees: Product leadership refers to the ability to develop creative, top-quality products, using specialized new technologies. Market leadership refers to the ability to achieve top ranking, worldwide, thanks to a formidable market presence in countries across the globe. People leadership refers to the market dominance achieved by selecting and nurturing talented team players able to internalize and execute innovation across the board. (LG, 2010) Political and legal environment: is treated as an unpredictable element in a companys marketing environment. It comprises government, politicians, and pressure groups. Changes in government policies or changes of government can exert great impacts on businesses performance. Legislation is a part of political process. It covers all aspects of an organizations operation. Laws and regulations are adopted by the government, in which some basic issues of economic policies are recognized: criminal law, Health and safety law, company law, tort, legal framework, employment law, contract, consumer protection, data protection. (CIM, 2002) LG is headquartered in Seoul, Korea functioning 60 subsidiaries in 34 nations and making its products to consumers in more than 180 countries. Therefore, it will be affected to some extend if there is any change in these countries politics, especially in Asian countries and Middle East. However, LG is always committed to basic laws and regulations on corporate business such as customers health guarantee, customers information protection, environmental protection, employee right protection, and so on. Economic environment: A state of economy in which a company operates, where trade should always be at the very heart of performance. Economic environment includes factors that can influence consumer buying power and spending patterns. A company should keep an eye of both regional or national economic changes as well as movement in the global economy. The main aspects of economic environment are: Income distribution and purchasing power Consumer spending patterns Market competitiveness Business cycle: recession, inflation, unemployment, fluctuation of exchange rate, etc Before a luxury product like LG 60PK250 Full HD Plasma appeared in the market, economic factors would have been taken into cautious consideration. According to Mintel (2009), there has been a trend of higher personal disposable income and consumer expenditure since 2004. This could be a good sign for LG if customers can afford that type of TV. However, the global economy has not escaped from the recession. Therefore, the product sale could be damaged by customers attitude if they delay their purchase. Moreover, the TV market is becoming competitive when a wide range of available products are introduced by numerous manufacturers. The TV market has to face a rising number of different technological products like online video. This could make customers confused when making their purchase. The lower average price may also have benefited customers but it is not a good sign for the producer because deeper price cuts can cause market values to drop off much more steeply, especially with lar ge screen TVs like the LG 60PK250 Full HD Plasma. Technological environment: As human society develops, technological change happens. Technological development can create favourable conditions for productivity and business efficiency. New technologies provide new markets and opportunities but sometimes they can affect a firms determination towards whether or not to invest in radical new or high technologies to achieve their targets. Shifts in technologies are sometimes problematic to several organizations. However, companies operate in an environment where technology changes must be adapted quickly to the business for improvement and innovation. They should pay attention to pace of technological change, RD budgets, concentration on minor improvements, and increased regulations (Kotler et al. 2001). LG Electronics is a company that thrives on innovation. It is reinforcing centre competencies to father its status as the Digital Leader. LG is now developing its Smart Technology which creates convenience and adds joy to customers lives. Smart Technology is a development philosophy that embraces sensitive communication with customers in order to provide products that everybody wants to use, and easily can. (LG UK, 2010) Competitor analysisThe television market consists of highly competitive players, who are continuously innovating (Mintel, 2009). Competitor analysis is essential to be able to plan effective marketing strategies. According to Kotler and Armstrong (2004) there are 3 steps to analysing competitors: Selecting which competitors to attack or avoid Assessing competitors objectives, strategies, strengths and weaknesses, and reaction patterns Identifying the companys competitors Porters five forces is a strategic tool used to assess an industrys competitive environment based on the strengths of five generalised forces (Henry, 2008). These five forces are: threat of new entrants, bargaining power of buyers, bargaining power of suppliers, threat of substitute products, and amount of rivalry among firms in the industry (Henry, 2008). In this case, Porters five forces can be used as an effective tool to analyse the competitor threats LG would face in the television market. New Entrants Economies of scale Government policy Capital requirements Proprietary products/technologies Threat of new entrants Buyers Price/total purchases Buyer concentration verses firm concentration Ability to backward integrate Price sensitivity Competitors Market volumes/shares Market sectors/product/ service type Market responses Bargaining power of suppliers Suppliers Differentiation of inputs Supplier concentration Threat of forward integration Switching costs Bargaining power of buyers Substitutes Switching costs and propensity to substitute Relative price performance of substitutes Threat of substitutes (Adapted from Baines, Fill and Page, 2008, p. 74) The television manufacturing industry faces intense segment rivalry due to the fact that few players dominate the market. The main competitors in the television industry are LG, Panasonic, Samsung, Sony and Toshiba, with LG being one of the best (Mintel, 2009). Company Brands LG LG Panasonic Panasonic, Viera Samsung Samsung Sony Sony, Bravia Toshiba Toshiba, Regza (Mintel, 2009) In the case of being threatened by new entrants, as mentioned before, the TV market is a well-established industry that is highly competitive and requires constant innovation and technological investment. This makes it an industry with high entry barriers (Kotler and Keller, 2006) therefore it is not an easy market to enter, especially when competing with a company as established as LG. Suppliers bargaining power increases when there are a few substitutes and when there are fewer suppliers in the industry (Kotler and Keller, 2006). High costs and the importance of the product has an impact on their bargaining power as well. Televisions are considered a necessity in most homes and are an important product therefore suppliers will have some form of bargaining power however the television industry is large and will have a large number of suppliers therefore switching suppliers would be easy to do, which means that LG will have more power over its suppliers because they are a well-established and large consumer electronics company and suppliers would not want to lose business to such a mass producing company. In the case of buyers one of the main reasons their bargaining power increases is when they have many options (Kotler and Keller, 2006). When purchasing a television, a customer considers every aspect of the product because it a long term and expensive purchase (Mintel, 2009). Consumers have a wide range of products and features to choose from when trying to buy a HD Plasma TV. Plasma screens are becoming increasingly unpopular and are the least published type of screen nowadays (Mintel, 2009), therefore in the case of this particular product consumers will have high bargaining power because of high choice and plenty of manufacturers with different prices, for example currys and PC World. However, since the recession the amount of people willing to pay high prices for the latest technology has reduced and price has become the most important factor (Mintel, 2009). The threat of substitute products within the television industry can be argued. It would be considered low because a television is considered an essential and few efficient substitutes are available. However, PC screens have become an increasingly popular substitute for video (Mintel, 2009). People within the UK are using more and more internet technology and online streaming websites to watch TV. Companies like Sony and Toshiba are releasing televisions that are internet compatible (Mintel, 2009) and the LG 60 HD Plasma TV will not be able to keep up. Larger TV screens have also become less popular since the recession (Mintel, 2009) which will make it harder for LG to ensure the televisions success. Due to the fact that the television industry is dominant by a small number of well established large firms that produce a range of products but have slightly different quality standards, features and style. Therefore the market can be described as a Differentiated Oligopoly (Kotler). In this case companies are better focusing on one attribute and attracting the people concerned with it (Kotler) LG has been an innovator in the television industry for a long time. Amongst many other innovations, they were the first to product a 60 plasma TV (LG, 2010). Therefore although there is high pressure within the industry LG is constantly keeping up with it by focusing on their customer needs. In 2008 they introduced their new global brand identity as Stylish design and smart technology, in products that fit our consumers lives (LG, 2010). The PLC theory is based on the idea that every product goes through a life cycle from its introduction onto a market, to its decline and withdrawal from the market (Hoffman et al., 2009). The traditional PLC curve consists of 4 stages: Introduction, Growth, Maturity and Decline (book?). Product Life Cycle (PLC) Traditional Product life cycle Introduction Growth Maturity Decline  £ Sales The product life cycle can be a useful tool in analysing how a product is doing and for a firm to manage its portfolio of products (Palmer, 2008). It is also useful in helping make strategic decisions about the marketing strategy of a product and the best way to market it while it goes through the stages because the marketing mix varies at each stage. It is more descriptive rather than predictive (website). The life-cycle of different products vary, and it can be difficult to identify the stage at which the product lies in a PLC. The shape of a PLC varies as well and depends on the marketing strategies being applied to the product, as well as whether it is a product form, product class or brand that is being considered (Palmer, 2004). A television is a product class and usually has a lifecycle of about 70 years however it is easier to identify the life-cyle of a product form for example plasma TVs. HDTV is relatively new technology that is likely to be in its growth stage and has a lot of potential for the future however plasma is an older technology that is now most likely to be in its decline stage (website). LEDs and LCDs are much more popular and 3D TVs and OLED technology are being introduced as well. HDTVs lifecycle is predicted to grow and evolve over the next two decades due to the prediction and development of HDTV LCDs, OLEDs, 3D TVs, Laser TVs and Holographic TV (Squidoo, 2010). The LG 60PK250 60 HDTV is likely to fit into the growth stage of the traditional PLC as it was launched in March 2010 and combines HDTV technology with Plasma screen technology. The right kind of marketing strategy can be applied to help extend its life-cycle. (Refer to appendix 5) BCG MatrixThe Boston Consulting Group (BCG) Matrix is a tool that was developed in order to analyse the portfolio of an organisation to assess the products position according to its growth rate and its relative market share (Henry, 2008). It can be used to help make strategic decisions about their products and how to maximise returns on them (Henry, 2008). The growth rate is determined by looking at the growth rate of the economy and its market share is refers to its competitive position within the industry (Henry, 2008) The position of the LG 60PK250 HDTV can only be estimated based on the knowledge available. It is a relatively new product and is priced quite high. A lot of people would rather pay that money towards purchasing an LCD screen, however all the major retailers such as Argos, Currys, PC World etc. sell the television. LG also has a well-established brand and a loyal network of customers. For these reasons the television is likely to be a cash cow. Its market share would be relatively high due to being an LG TV as well as the fact that it is a HDTV. However its market growth is likely to be low due to the overall economic recession and PC screen technology replacing televisions. However the BCG matrix assesses performance based on only these two factors. It overemphasizes the importance of market share and market dominance (Henry, 2008, p. 241). It also relies on managers judgements (Henry, 2008) and does not take into consideration other internal or external factors that could determine the success of the product. However it is a useful tool to use in conjunction with other strategic theories such as the PLC curve before. SWOT AnalysisA SWOT analysis is a framework used to assess the strengths, weaknesses, opportunities and threats of an organisation and its marketing environment (Palmer, 2004). The strengths and weaknesses consider the internal environment and the opportunities and threats are linked to the external environment (Henry, 2008). SWOT Analysis of the LG 60PK250 60 HD TV Strengths Well established and popular TV Brand Big screen size Built in freeview Currently in intro/growth Weaknesses Plasma screen technology declining Expensive due to screen size No innovative technology Opportunities Popularity of HD TVs Potential for growth Increasing sales due to end of recession Threats Similar products available at different prices High competition PC/online video streaming technology taking over Innovative technology taking over for example 3D and OLED TVs A SWOT analysis can be useful for the general and competitive external and internal environment however it does not take into account unpredictable changes or events in the external environment (Henry, 2008). It helps identify weaknesses and opportunities for which strategies can then be developed to make improvements. However, some of the limitations of a SWOT analysis are, it is hard to identify what is a threat and what is an opportunity, sometimes the same thing can be a strength or a weakness and the analysis can be too focused within the industry boundary (Henry, 2008, p. 120). In this case the SWOT analysis is stronger as it has been used in conjunction with a PEST analysis which was conducted to analyse the external environment in detail. Buyer Behaviour If organizations want to survive in a challenging market, customers should be always at the very heart of their operation. Marketers are expected to be aware of what consumers are thinking, what they need and what they want to buy. Basic insights into buyer behaviour can be seen as a versatile key to unlock all those thorny questions. The model of buying behaviour Evaluation of alternatives Information research Purchase decision Post-purchase behaviour Need recognition Source: Kotler and Armstrong, 2004, p. 198 The model is designed to synthesize and coordinate relevant concepts that reflect the problem solving progress inside the emotional consumer. The three main components of the model are: input, process (buyers black box) and output (Kotler et al. 2001, p.191). The input The input component rests on external influences which can be observed as sources of information affecting consumers product related values, attitudes, and behaviour. Firms marketing efforts and other stimuli like socio cultural environment, economic environment, technological environment and political environment are chief among those. Marketing Efforts The firms marketing activities are direct components that play a pivotal role in persuading consumers to buy and use products of a manufacturer. Marketing strategies consists of products, promotion, price, and channels of distribution. We will have an in-depth insight into the marketing efforts of the product LG 60PK250 60 Full HD Plasma TV in the session marketing mix later, but some key points can be identified as: Product: The TV can be classified as a consumer product generally acquired by the last consumers for individual consumption. It is an amazing innovation of LG which allows customers to enjoy creativity, high technology, convenience and other great values. The TV could be a big opponent against a number of other high tech TV series in the market in 2010 because of its outstanding features providing superb crystal clear picture quality perfect for bringing the cinema experience home, or converting the living room to a sports stadium. Promotion: LG foremost advocating of the product is through publicity crusades on TV, publish newspapers, hoardings and the internet. Price: According to Mintel 2009, 86% of customers consider the prices of products as their first priority. The price of LG 60PK250 60 Full HD Plasma is quite high (more than 1000GBP), and this could be a disadvantage f

Wild Geese by Oliver Essay -- Poetry Analysis

â€Å"Wild Geese† is very different from many poems written. Oliver’s personal life, the free form of the poem along with the first line, â€Å"You do not have to be good,† and the imagery of nature contributes to Oliver’s intent to convince the audience that to be part of the world, a person does not need to aspire to civilization’s standards. Oliver would write this poem because she did not conform to societies wishes. According to the Poetry Foundation, Oliver has never actually received a degree despite attending The Ohio State University and Vassar College. By not completing college, she had stepped out of the normal procedure of American life of growing up, going to college, then working. She also â€Å"met her long-time partner, Molly Malone Cook† while helping organize Edna St. Vincent Millay’s poetry. This choice is not a normal decision for people to make; however, she is still successful and has been presented many awards, including Honorary Doctorates (Beacon). Despite living the way she wants to, Oliver still manages to have success and happiness. Furthermore, Oliver clearly demonstrates the point that you do not have to follow society’s rules to be happy in her poem, â€Å"Wild Geese,† by using free form structure for a poem that does not rhyme. Many poems rhyme. By not rhyming or following a set structure, Oliver demonstrates that the poem does not need to follow the normal requirements for a poem to have meaning. The poem begins with a bold statement: â€Å"You do not have to be good.† The first line does not have a rhythm or pattern, which further demonstrates the further delineation from the status quo of poetry in this poem. The difference in structure between this poem and many others helps to set the poem and its message apart fro... ...ia work to support Oliver’s argument. Works Cited Beveridge, Alex. Personal Interview. 2 Sep. 2010. "Contributor Biography: Mary Oliver." Beacon Press: Independent Publisher of Serious Fiction and Non-Fiction. Web. 27 Sept. 2010. . Hayden, Robert. "Mary Oliver : The Poetry Foundation : Find Poems and Poets. Discover Poetry." The Poetry Foundation: Find Poems and Poets. Discover Poetry. Web. 27 Sept. 2010. . Oliver, Mary. â€Å"Wild Geese.† Literature. Ed. Kennedy, X.J. and Gioia, Dana. Longman, 2010. 861. Wild Geese (Original). 18 March 2010. Youtube. 2 Sep. 2010. . Wild Geese-- a poem by Mary Oliver. 1 May 2009. Youtube. 2 Sep. 2010. .

Inca Empire Significance

What made the Incan Empire so historically significant? Rachael Cardenas Block 6B From 1438 to 1535, the Incan Empire made a historical impact. The Incan Empire was located in South America on the western coast in the present countries of Peru. (Tagle. ) Three-fourths of the Empire was located within present day Peru. Since the rule of the Empire did descend through familial ties, the ruling emperor was chosen on account by his family dynasty. (Hutagalung. ) The empire of the Incas merits importance and note due to its contributing factors of roads, agriculture, and medicine.The Incas’ construction of roads was the most impressive contribution of public works than any other ancient culture. The roads in total were estimated to be 14,000 miles of paved roads and bridges. What made the building of the roads so remarkable was the diversity of the land such as swamps, mountains, valleys, snow, and deserts. Since the area surrounding the roads by the coast was dusty, the Incas buil t them on causeways to keep them free from sand being blown or pegging out. (Baudin. ) Likewise, the roads near the swamps were built on stone viaducts.In high regions where there was high rain or snowfall, the Incas paved the roads with cobblestones or flagstones. Also, the steep slopes were stabilized by means of steps, which cut into living rock. The accomplishment of these different types of roads was significant to history because it demonstrates that the Incas were able to maintain proper road structure throughout the Empire despite the obstacles each region’s natural environment presented. (Hutagalung. ) There were two main roads which connected the north and south territories along the coast and along the Andes Mountains.These two main roads were linked to a shorter network of roads within each of the two territories. However, later there was another major creation of roads that was called the Andean Royal road; this road was over 3,500 miles long, which is longer tha n the longest Roman road. This road extended from Quito, Ecuador in the north, passed through Cajamarca and Cusco, and ended close to Tucuman, Argentina. (Baudin. ) Some of the smaller road networks as well as the Andean Royal road were used so often that they became permanently part of the landscape.As a result, these roads remain critical, modern-day arteries of transportation. A noteworthy fact about the Incan roads was that the roads never experience the roll of a wheel or the stomp of a horses’ foot because the Incas did not know the existence of the wheel and there were no horse natural to the area. (Martin. ) For the transportation of goods from one part of the empire to another, the Incas used llamas. The llamas also assisted Incan travelers in their travels between the north and the south territories.The roads of the Incan empire were a key factor in communication between territories. Throughout the Empire, messengers, or chasquis, carried information using these ess ential road networks. These messengers were chosen from the fittest and strongest men of young males. (Kruschandl. ) They lived in cabins, or tambos, in groups of four to six. If one was tired and needed to rest, another one would meet him and try to memorize the message; in this way the tired one could rest in the cabin, or tanpu, while the other continued the messages’ delivery to its final destination. (Baudin. Since these messengers lived on the roads, the tanpu always had food and clothing available for the messengers. A chasquis would travel more than 300 miles every day. Communication of important messages and transportation of essential goods flowed easily due to the combination of the well-constructed roads and logically developed messenger system. (Hutagalung. ) Also, because the military commanders of the Empire could easily move troops, they could quickly bring control where there was trouble. Priests, herders, or leisurely travelers are other examples who used th e Incan roads.In brief, the roads of the Incan Empire were not only a great benefit to its people who made use of it every day, but also to the Incan ruling class who demonstrated the power of the Incan state. The agriculture of the Incan Empire included every type of environment imaginable. The Incas developed an agricultural system so that plants could grow in such assorted surroundings. They were able to grow enough food to feed 15 million people with ancient technology and as well to have a 3 to 7 year surplus. In this way, the Incas grew a diverse set of plants compared to current systems of agriculture. Martin. ) The Incan farmers were great farmers; farming a dozen root crops, such as three grains, three legumes, and more than a dozen fruits. The three staple crops were potatoes, corn, and quinoa. In this case, the seeds of quinoa were used to produce flour, soups, and cereal. Similarly, corn was special to the Incas and used in religious ceremonies. In fact, they also used t he corn to make a drink called chicha. (Baudin. ) More importantly, the Incas were the first civilization to harvest and plant potatoes. The Incas produced over 200 hundred potatoes; a remarkable harvest for a type of plant.This allowed the Incas more choices of what to plant; so the Incan people can feed their families which the wealth of the Empire kept flowing. In addition, the Incas were able to grow tomatoes, avocados, beans, peppers, squash, and coco leaves to make chocolate. These plants, as well as others, were grown and sold in markets in the Andes Mountains by Indian, rural peasants. Correspondingly, several of these crops were exported to European countries: some of the crops were potatoes, peppers, lima beans, and tomatoes. (Martin. However, since a majority of the Incan crops were not exported, many of these crops were unknown outside of the Andes Mountains. (Baudin. ) The planting and harvesting of all of the crops supported the Incan Empire through an established, thr iving distribution system. The Incas are responsible for two main inventions. The Incas invented the first freeze-dry method of storage. The Incas first left their food out in the cold to freeze. Second, they stamped on the frozen food to squeeze out the water. Lastly, they left their stamped on food in the sun to dry.This freezing method worked; if they wanted to use dehydrated foods, they just added water to the foods. This type of freezing method assisted the Incas greatly because they were able to save their food without risk of it going bad. (Martin. ) Terrace gardening was another development that the Incas invented. The Incas carved steps of flat land up on the side of the mountain to create flat land for farming use. This allowed the terraces to keep rainwater from running off and also reduced erosion. As a result of this success, the government built aqueducts to carry water to farmlands for irrigation purposes. Baudin. ) These agricultural inventions and successes increase d productivity and resulted in the farming of the Incas to expand to the farming areas. Above all, the agriculture of the Incas allowed the economy to keep flowing with trade and commerce. In terms of medicine, the Incas made many discoveries. Felipe Guaman Poma, or known best as Huaman Poma, was a man born in 1550 in Peru. (Tagle. ) He wrote the complete historical manuscript of information of the medicine practice in the Incan civilization. Today scholars now know that the Incan medicine was a complex ix of different medical treatments and specialties. The Incas considered that the cause of all the sicknesses were by the act of supernatural forces. They also believed that sins against the gods, lies, as well as breaking Inca laws were enough reasons to become ill. The cures for the sicknesses were combinations of minerals and herbs, followed by magic spells and prayers. The Incan medicine was known to treat sicknesses in the immune system effectively. (Tagle. ) The Incan people ha d treatments which allowed the increase of natural production of white cells; including the end of the progress of some diseases.The Incas were able to cure their people with this knowledge that they had of medicine. (Kruschandl. ) The Incas had three types of doctors who worked in partnership. The first type of doctors was known as Watukk. The job of Watukk was to find out the cause of the sickness; he did this by researching the daily life of the patient. He explored the emotional, physical, and pathological health of the patient. The Watukk was responsible for pinpointing the correct diagnosis of the patient’s illness. The second type of doctor was known as the Hanpeq, who would then apply his medical knowledge about the diagnosed disease.He would combine and connect the properties of herbs and minerals treat the patient. He also paid special attention to ensure that the post-treatment was accurate and enabled the patient to become healed. Today, the Hanpeq is what we call a Shaman: a religious, mystical, and natural medicine doctor. The last type of doctor was known as the Paqo. He was known to treat the soul of the patient. The Incan doctors believed that the soul lived in the heart of the patient. His major obligation was to harmonize the spiritual health with the physical health.In addition because a patient’s body could have varied reactions to a treatment, the Paqo monitored the patient’s treatment. Generally speaking, the Paqo was responsible for minimizing any possibility of a negative reaction to the patient. (Kruschandl. ) The Incan Empire also had other individuals and doctors who would help patients through the use of supernatural means. Incan medicine had so many complexities: it classified and treated sadness, anxiety, depression, anger, regret, just to name a few. Some Incan medicine addressed psychological illnesses such as insanity, madness, dementia, or grief.Incans also performed skull surgeries. The patient had a rem arkable 90% chance for survival, which is extraordinary due to the materials and knowledge of the Incan doctors. When in the surgeries; the Incan doctors performed maneuvers in the wounds that were so precise that hardly any cases of infection were documented. Scholars today have few manuscripts that explain how the Incan doctors worked; however, most of the precious Incan knowledge has been destroyed. (Tagle. ) The text The History of the Incas portrays how a doctor’s knowledge was passed from father to son.If the son was skilled enough, the family would send him to gain education in an Incan school of medicine in the city of Cusco. As a student could go to medical school in present day today, the scholar back then would learn advanced techniques and gather the knowledge of Incan medicine taught by the Amautas. The Amautas were people who dedicated their entire lives in search for answers so that they could pass down knowledge and wisdom to the next generations. (Tagle. ) Th erefore, the Incan Empire was advanced in medicine due to their medical discoveries and accomplishments.Aiding in the Incan medical advancements, a medical student would go to an Incan medical school for three to five years, depending on the skill level of the student. The education was rigorous, as the scholar had to learn and use herbs and mineral properties. The scholars would then learn the correct quantities of cures needed for cures. (Kruschandl. ) The professors taught the students how to discover the sicknesses and how to cure them. When the student finished medical school, he had to spend various years in practice before he was considered ready to be a doctor.Because of the rigorous process an Incan doctor had to endure, Incan medicine made great advancements during its time. (Tagle. ) All in all, the Incans were able to achieve a variety of inventions in the fields of road construction, agriculture, and medicine. The Incan Empire’s had many accomplishments and disco veries helped to create a noteworthy empire, despite not having as many resources as the Roman Empire. MLA Works Citied Section Baudin, Louis. â€Å"Incan Roads. † World History: Ancient and Medieval Eras. 12 April 2012: n. page. Print. .Hutagalung, Michael. â€Å"Inca Roads and Chasquis. † discover Peru: Peru Cultural Society. July 2005: n. page. Print. . Kruschandl, Nelson. â€Å"Inca Medicine. † THE INCAS. 2007: n. page. Web. 18 Apr. 2012. . Martin, Phillip. â€Å"The Inca Empire-Terrace Farming. † Incredible Incas. 2008: n. page. Web. 18 Apr. 2012. . Tagle, Alex. â€Å"Inca Medicine. † Peru Travel Confidential. 2009: n. page. Print. .

Fundamentals of Nursing Research: evaluation of the evidence for nursing practice Essay

1.How do nurses and doctors interact in acute settings? In this study, I would like to use ethnography. When compared to other qualitative methods like ;phenomenology or grounded theory,ethnography is a systematic approach,which includes observing,detailing,describing,and analyzing the patterns of culture(Leininger,1985).The key feature of ethnography as a qualitative research methodology is that, it involves long term study of a group by the researcher who becomes both the observer and participant in the group this is often termed as participant observation(Ellis 2010)They don’t always take a participant role,sometimes they are non-participant observers. Access to a group for study may involve the researcher in seeking the help of a gate keeper(Ellis 2010). In this study a gate keeper can be the HOD of acute care unit who allows to access the group of doctors and nurses and also to introduce them. However there are some ethical issues this approach like an informed concent of colleagues(Ellis 2010) Convenience sampling is apt for this study as the researcher cannot predict the situation.It might be very difficult to get enough number of sample at a stretch,observation during a period of one week with different staff at different shifts,would be great to get maximum number of sample of 40 . Data collection methods include observation and interview .There are mainly three broad types of information are usually saught by ethnographer ie;: the cultural behaviour(which means what members of the culture do) Cultural  artifacts : What members of the culture make or use Cultural speech(What people say) This implies that ethnographers rely on a wide variety of data sources including observations indepth interviews records charts and other type of physical evidence(Diary letter) (Polit and Beck 2010) Observation is not unique to research and can be considered as part of every day life(Benner and Fian,2008) . Adler and Adler (1994) noted ; â€Å"For as long as people have been interested in studying the social and natural world around them observation has served as bedrock of source of human knowledge†(P 377) Often the key objective of using observation is to check weather what people say that they do is the same as what they actually do. As Hammersley (1990) suggested to rely on what people say about what they belive and do, without also observing what they do, is to neglect the complex relationship between attitudes behaviour( p 597) There are many other reasons for using observation as the data collection method : †¢ It helps us to inform about the influence of the physical environment †¢ Captures sense of the context of the and whole social settings in which people function †¢ Helps to illustrate the whole picture (Benner and Fian,2008). Some phenomena lent themselves well to observation(Polit and Hangler 1995) including characteristic and conditions of individuals, verbal and no verbal communication behaviour, activities, skill attainment and performance and the characteristics of an environment.(Benner and Fian,2008) Observation can be considered as an approach ,in which the aspects of the phenomenon to be observed are operationally defined and decided in advance(Benner and Fian,2008) It’s actually a skill to interview in qualitative research and this can be acquired through practice. (Ellis 2010) ethnographic interviews are unstructured- here i would like to use descriptive questions to ask participants about there experiences in there own language and are the backbone of ethnographic interviews(Polit and Beck, 2008) however study participants will not share much information with interviewers if they do not trust them close rapport with respondence provides access to richer information and to personal or intimate details. And audio taping equipment batteries tapes notepads and pens are essentials. Tape recorded interviews should be listened to and checked for audibility and completeness soon after the interview is over. The analysis mainly based on the patterns in the behaviour and thoughts of the participants comparing one pattern against another and analyzing many patterns simultaneously(Felterman 1989) Spradly’s 1979) /In an ethnographic study,research sequence is often used for data analysis .(Polit and Beck, 2008).On the other hand Spradely believes that language is the primary means that relates cultural meaning in a culture. His sequence of 12 steps, which includes both data collection and data analysis, and the analysis part includes making a domain analysis which are units of cultural knowledge and making a taxonomic analysis asking contrast questions making componential analysis discovering cultural themes and the last step is writing the ethnography. (Polit and Beck 2008) On the contrary ,it is very challenging method when it compares to other quantitative methods for there are no universal rules for analyzing data( Polit and Beck 2008). 2 – Do weekly counseling sessions decrease stress levels of carers of people with Alzheimer’s disease? This study can better done by the experimental method, to be more specific a randomized controlled trial is apt for this particular study. The genuineness of true experiments give us greater confidence that they depict the causal relationships under controlled settings of study (Polit and Beck,2008) Randomized controlled trials are able to answer a very specific question or related questions,because it uses specific manner ( Ellis 2010). RCT use techniques to find out the relationships between to variables. Moreover it holds direct control over many other factors that may effect the validity and reliability of the findings( Ellis 2010). Here Independent variables is weekly counseling sessions and dependent variable is stress levels of carers of people with Alzheimer’s disease. RCT’s are characterized by the following properties âÅ"“ Manipulation – The experimenter does something to some subjects or some type of interventions. âÅ"“ Control – The experimenter introduces controls into the study, including devising good approximation of counter factual – usually a controlled group that does not receive the intervention. âÅ"“ Randomization – The experimenter assigns subjects to a controlled or experimental conditions on a random basis. (Polit and Beck 2010) It was pointed out earlier that the RCT involves the random allocation of participants(Carer of people with Alzheimer’s disease) between experimental groups, whose members receive the treatment (in this study weekly counseling sessions) and control group who is devoid of or receive no intervention (in this study intervention means counseling sessions) I think a continuous 8 weeks counseling sessions that includes psychological and physical retreat of carers of Alzheimer’s patient can decrease stress levels of participants. In this particular study ,we should make sure that all meet the demands of inclusion criteria( Ellis 2010). In this study inclusion criteria involves carers who suffer from stress related to their work experience with Alzheimer’s patient. After sampling ,the researcher divides the entire sample into two different groups so that each group portrays the similar characters and even in terms of variables. ( Ellis 2010). Researchers manipulate independent variable by administrating the intervention to some subjects while withholding it from others. To illustrate participants in the experimental groups are subjected to counseling sessions through out the period where as those in the controlled group gets the usual care and treatment . Firstly, researcher have to do a pretest that involves the observation of dependent variable before the counseling session. This design permits us to examine what changes in stress levels were caused by the 8 week counseling session because only some people were subjected to it, providing an important comparison (Polit and Beck 2010) There are mainly two methods for data collection namely clinical or non clinical. Here it is a non clinical method we can use questionnaires for the data collection.( Ellis 2010).A crucial part of good research design concerns making sure that the questionnaire design addresses the needs of the research.To put this another way; somehow we need to ensure that the questions asked are the right ones.(iss.leeds.ac.uk †º home †º resources †º tutorial documents †º surveys). Reliability and validity are the two important aspect about the tool.The consistency in measuring is reliability .If the device produces the same or similar results when it uses under same circumstances,it is reliable. Whereas validity defined as, whether a tool measures or examines what it claims to measure or examine./(www.holah.karoo.net/reliabilityandvalidity.htm)‎ Outcome data should be collected in the same way and with the same figures for all the study group to facilitate this where possible participants may remain unaware of the intervention being received(Gerrish and Lacey 2010).Here the researcher can use blinding in order to reduce the risk of biases.(http;//www.ajronline.org/doi/full)It means the participants in the trial doesn’t know which intervention is given to each individual. A comparison of both group after the counseling session can be done by a post test. Despite the benefits of experimental research this has some limitations, first of all there are often constrains that make an experimental approach impractical or impossible(Polit and Beck 2008) 3: What are the factors that influence women’s smoking behaviour during pregnancy? This study has got social relevance. The grounded theory tradition which has its roots in sociology, seeks to describe and understand the social psychological and structural processes that occur in a social setting.(Polit and Beck 2008).It’s procedures are not specific to a particular discipline or method of data collection.(Holloway and Wheeler,2002) Grounded Theory research is used to generate theories about practice and understanding from many different areas of health care(Ellis 2010) so in this study grounded theory is very apt because it deals with a practice or a habit and we can gain insights into how pregnant ladies changes there smoking behaviour during pregnancy Of the qualitative approaches to research grounded theory is perhaps the most systematic in its approach. Grounded theory systematically applies procedural steps to explore social phenomenon and derive a theory that explains people’s understanding of those phenomenon .According to Strauss & Corbin, grounded theory emerges inductively from the research study.It undergoes very systematic process, data collection and analysis of data are the two major aspects of the study,so that the theory or the phenomena derives from the reciprocal relationship with each other.(Strauss & Corbin,1990) The starting point for grounded theory is that to select a homogeneous sample ,which means a sample portrays same kind of experience and with same process . A broader sample enables the researcher to draw on the experience of people to come to some conclusion of their experience (Ellis 2010) Samples for qualitative studies are generally much smaller than those used in quantitative studies.(www.qualitative-research.net †º Home †º Vol 11, No 3 (2010))The sampling in this study is theoretical sampling. I would like to select the samples from antenatal clinics or GP’s. The sample needs to be broad enough to enable the researcher to draw on the experiences enough people to come to some conclusion (Ellis 2010).But usually Grounded research typically done with 20 to 30 people.(Polit and Beck,2008).The sample size is determined by the theory being generated from the qualitative data. The data analysis can be done in two ways.Firstly, grounded theory may be used as a technique for analyzing data, which includes the process of constant comparison. The theory suggests that categories and properties are concepts that are identified by the researcher and evolve from the constant comparing of the data. (epress.anu.edu.au/info_systems/mobile_devices/ch04s03.html) Constant comparative analysis can be explained as the continuous comparison of data obtained from different participants so that the researcher analyses the difference or similarity among them.(www.rangahau.co.nz/analysis/83/‎) Methods used in data collection include, interviews ,documentary evidence, case studies and participant observations. Here i would like to use interview as my data collection method.It would be so helpful when we can maintain the field notes throughout the process of data collection.Certain occurrences in the setting or ideas from participants that seem of vital interest are recorded either during or after data collection.They remind the researcher of the events and interactions and trigger thinking process.(Holloway and Wheeler,2004). As mentioned above the analysis of Grounded theory can be done by two major methods; Firstly, the Glaser and Strauss’s Grounded theory method, and the second one is Strauss and Corbin’s approach.(Polit and Beck,2008). In this study i would like to use Strauss and Corbin’s approach. Main three types of coding includes ; Open axial and selective coding the out come of the Strauss and Corbin’s approach is a full conceptual description that explains how a basic social problem that emerged from the data is processed in a social setting (Polit and Beck 2008)†¦. When compared to other ways of qualitative analysis, It provides researchers with a unique tool for theoretical development.On contrary to the conventional path Grounded Theory works inductive . A researcher affords the luxury of maintaining an open mind and allowing the data to inform the discovery of theory. Natural phenomena is best represented by the emergent findings avoiding preconceived ideas. (ro.uow.edu.au/cgi/viewcontent.cgi) 4: What is the effect of hydrotherapy on the pain levels of people with osteo-arthritis? This study is Quantitive study. The true experimental designs are those in which the researcher has a great deal of control over the research situation.(Nieswiadomy,2008).There are three criteria for a true experimental design.Firstly, the researcher manipulates the experimental variable(s).Second one is at least one experimental and one comparison group are included in the study.Last criteria is that subjects are randomly assigned to either the experimental or the comparison group. (Nieswiadomy,2008). Using manipulation, researcher consciously vary the independent variable and observe its effect on dependent variable. Researcher manipulate the independent variable by administering an experimental treatment(intervention) to some subjects while withholding it from others. Here dependent variable is pain level an independent variable is hydrotherapy(Polit and Beck 2010) Randomization or random assignment to study groups involves distribution of subject to either the experimental or control group on purely random or chance basis(Schneider and et al 2003) Sampling is the process of selecting a portion of the population to represent the entire population. It is subset of population elements. Simple random sampling can be used for this study. The members of the population are numbered and a number of them are selected using random numbers without replacing them. With this method each population member has equal chance of selection (Bowling 2009) Factors affecting sample size includes homogeneity of the population effect size cooperation and sensitivity of the measures. Quantitative researchers need to pay careful attention to the number of participants needed to achieve statistical conclusion validity. A procedure known power analysis(Cohen 1988) can be used to estimate sample size needs (Polit and Beck 2008). The sample size, effect size and the alpha level are the three major factors which determine the power.It can be defined as the capability to figure-out the statistically significant difference when the null hypothesis is in fact false,which means, power is your ability to find a difference when a real difference exists(psych.wisc.edu/henriques/power.html) Large samples are no assurance of accuracy however. There can be practical constraints such as subject availability cooperation level of participants time and resources can limit the sample size so that many studies are based on relatively small samples (Polit and Beck 2008) Data collection in experimental study dependents on the exact questions being investigated. The data collected can include data about the independent variable and data on a phenomenon(Ellis 2010). Interviews,physical examination or biological samples are the main data collection methods, researcher can also collect data from existing records. (Ellis 2010).Here a personal interview using a structured questionnaire can be used for the data collection. In this study we should do a pre test and post test. Pre test should be conducted before the intervention and a post test to assess the effect of hydrotherapy A major strength experiments is that they are practical in the real world it may be difficult if not impossible to conduct true experiments. In current era of healthcare consumerism patients are not always willing to relinquish control over there treatment condition. Another drawback of experiments is that unwillingness of people.( Gross and Fogg 2001) REFERENCES Ellis P.(2010),Understanding research for nursing students,Exeter;Learning matters Polit D. F and Beck C.T(2010),Essentials of Nursing Research:Appraising Evidence for Nursing Practice,7th edn;Lippincott Williams & Wikins. Nieswiadomy RS(2008), Foundations of nursing research, 5TH edn; new jersey: Pearson Leininger(1985), Qualitative research methods in nursing; W.B Sanders Company. Inc Holloway I & Wheeler(2002), Qualitative research in nursing, 2nd Edition, oxford Blackwell Science LTD Gerrish K and Lacey A (2010), The research process in nursing 6th edn, UK, Wiley-Blackwell Bowling A 2009, Research methods in Health;investigating health and health services, 3rd Edn, England, open university press Polit D.F and Beck C T(2008); Nursing research;Generating and assessing evidence for nursing Practice 8th Edn; Lippioncott, Williams & Wilkins Watson R, Mckenna H, Cowman S & Keady J (2008); Nursing research; Designs and method; Churchill Livingstone: Elsevier Schneider Z,Elliot D,Lobiond o-Wood G & Haber J (2003); Nursing Research: Methods critical appraisal and utilisation 2nd edn, Australia: Elsevier Pty Ltd University of Leeds: (iss.leeds.ac.uk †º home †º resources †º tutorial documents †º surveys). (No date)(Accessed on 25thof June,2013) University of Wisconsin-Madison:(psych.wisc.edu/henriques/power.html) (no date)(Accessed on 25thof June,2013) 13.University of Wollongong:(ro.uow.edu.au/cgi/viewcontent.cgi) (no date)(Accessed on 25thof June,2013) Dr Leonie Pihama, MÄ ori and Indigenous Analysis Ltd:(www.rangahau.co.nz/analysis/83/‎)(no date)(accessed on 25thJune). nformation Systems Foundations: Constructing and Criticising:(epress.anu.edu.au/info_systems/mobile_devices/ch04s03.html) (no date)(Accessed on 25thof June,2013) 16. M Mason -(www.qualitative-research.net †º Home †º Vol 11, No 3 (2010) (2010)(Accessed on 25thof June,2013)

Functionalist and Marxist Perspectives on Social Stratification essays

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